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Tag for enhanced ecommerce tracking

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# 1
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How to create tag for enhanced ecommerce tracking in GTM. I have defined everything in data layer but I'm stuck in GTM settings.



2 Expert replyverified_user

Re: Tag for enhanced ecommerce tracking

Top Contributor
# 2
Top Contributor

 Hi Santosh,


You need to enable Enhanced Ecommerce Features for your Universal Analytics tracking tag:



Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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Re: Tag for enhanced ecommerce tracking

Rising Star
# 3
Rising Star
Hey Santosh,

It's a regular GTM UA pageview tag, then More Settings>> Ecommerce>> Enable Enhanced Ecommerce.

There are a lot of pitfalls though, Simo is the man here so this should be all you need:


Theo Bennett
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