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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Tag for enhanced ecommerce tracking

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# 1
Participant ✭ ✭ ✭

Hi,

How to create tag for enhanced ecommerce tracking in GTM. I have defined everything in data layer but I'm stuck in GTM settings.

 

Thanks

2 Expert replyverified_user

Re: Tag for enhanced ecommerce tracking

Top Contributor
# 2
Top Contributor

 Hi Santosh,

 

You need to enable Enhanced Ecommerce Features for your Universal Analytics tracking tag:

 

gtm-ee.png

Hope this helps.


Arnold Majlath, Google Analytics Top Contributor
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Re: Tag for enhanced ecommerce tracking

Rising Star
# 3
Rising Star
Hey Santosh,

It's a regular GTM UA pageview tag, then More Settings>> Ecommerce>> Enable Enhanced Ecommerce.

There are a lot of pitfalls though, Simo is the man here so this should be all you need:

http://www.simoahava.com/analytics/enhanced-ecommerce-tips-and-learnings/

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
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