Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Setting up google analytics to capture magento coupon codes

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# 1
Visitor ✭ ✭ ✭

Hi I am trying to capture the coupon codes used on checkout in my google analytics so I can view the conversion rates of specific codes.

 

I did hear someone say that this might need to be done via the google analytics.js but I'm just checking here to see if anyone knows how to do it? Does anyone know the code I need and where this should be entered. Running magento 1.8 if that helps.

 

Many Thanks

 

 

 

Setting up google analytics to capture magento coupon codes

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# 2
Follower ✭ ✭ ☆

There are a few Magento extensions that can support Google Analytics Enhanced Ecommerce which will track a variety of shopping data, including coupon codes.

 

Here are a couple:

Free - https://www.magentocommerce.com/magento-connect/google-analytics-enhanced-ecommerce-1.html

Paid - https://www.magentocommerce.com/magento-connect/google-enhanced-ecommerce-tracking-1.html