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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Separating new users vs. paying customers with one GA tracking code

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,
I'm running a platform similar to Zendesk where we have (converted) paying customers and new customers visiting our website for the first time.

So far, we have been using two different tracking codes: One for the parts that are visible to all users and a second one for logged in users. My intention was to have separate statistics on those who actively use the platform and those who are new visitors.

However, as we are now tracking goal conversions I had to switch back to having only one tracking code. Now I face the problem that that the average time on site, pageviews, bounce rate etc. are not accurate anymore.

What is the best practice in such cases?

 

Thanks,
b

Re: Separating new users vs. paying customers with one GA tracking code

A T
Participant ✭ ✭ ✭
# 2
A T
Participant ✭ ✭ ✭
You can use custom dimensions : https://support.google.com/analytics/answer/2709828?hl=en

to track logged in status of customers.

Re: Separating new users vs. paying customers with one GA tracking code

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Bernhard,

I think that the best practice in this case would be to enable USER-ID feature in Universal Analytics - it's created for this particular need of yours. Here is a great tutorial by Max Bondarenko on how to implement it:

https://www.clickinsight.ca/about/blog/implement-user-id-tracking

optionally you may also reffer to Lunametrics guide: http://www.lunametrics.com/blog/2015/08/13/user-id-measuring-real-users/ but I find Max's guide to be much more explanatory and understandable.

More about USER-ID feature itself: https://support.google.com/analytics/answer/3123662?hl=en

If you'd need any more help or information please let me know - I'd be glad to help.