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Separate users by url arguments? (feature1=on&feature2=off)

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# 1
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I am performing a series of A/B testing on my site through an A/B split test engine.


I've designed my site to use url arguments to enable and disable features. For example,

will turn the feature "Entry Dialog" on.


I am trying to use Google Analytics to study the effects of features on users. In particular, I am interested to measure things such as Average Session Duration and Bounce Rate.


However, I have a hard time trying to get this to work with GA. Right now, I am using

  ga('create', 'UA-myid-1', 'auto');
  ga('send', 'pageview');

to send a pageview.


According to the documentation on pageview, I have only title, location and page for this call.

How can I add an additional parameter "feature" to pageview such that I can segment my GA reporting by features?


Is there a better way to do this?

1 Expert replyverified_user

Separate users by url arguments? (feature1=on&feature2=off)

Top Contributor
# 2
Top Contributor



you could use Advanced Segments:

Entry Dialog - page contains entryDialog=1

allowing you to see all users who have enabled the feature at some point.

To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
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