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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Revenue parameter

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# 1
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Hello!

I need to track revenue with AdWords conversion tracking, and I was wondering if there is a way to get the parameter that is already being used to track revenue in Analytics enhanced e-commerce, since it is already implemented on this CMS, which I don't know which platform it is.


Thanks!

1 Expert replyverified_user

Revenue parameter

Top Contributor
# 2
Top Contributor

Hi,

 

You need some coding work done to get the revenue value into your conversion tracking code, please check the help document below:

https://support.google.com/adwords/answer/6095947

If you are using GTM you need to set up a datalayer variable to capture the value from ecommerce.purchase.actionField.revenue and use it in your AdWords tracking tag.

Hope this helps.


Arnold Majlath, Google Analytics Top Contributor
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Revenue parameter

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# 3
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Thanks Arnold!