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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Questions about Google Tag Manager Events Tracking and Analytics

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# 1
Follower ✭ ✭ ☆

Hi there,

 

I'm carrying out a switch from Google Analytics to Google Tag manager. I've got the container scripts added to my site, and tracking all appears fine.

One thing I'm unsure of is how events and goals are affected by the switch to Tag Manager. If I have separate event tracking code installed on my pages, I'm guessing this is going to continue being fed into the Google Analytics reports as normal - or do I / should I be setting up event tracking via Google Tag Manager as well, so I can remove the other scripts from the site?

 

The same question for goal tracking - if it's setup in Analytics as a goal = confirmation page URL, do I also need to be setting this up within Tag Manager?

 

Appreciate any help - thanks!

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Marked as Best Answer.
Solution
Accepted by topic author Matt T
January 2017

Questions about Google Tag Manager Events Tracking and Analytics

Top Contributor
# 4
Top Contributor

Hi,

 

You can continue with your old setup, if you use remarketing with analytics you need to enable display advertising features for your universal analytics tracking tag. Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
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Questions about Google Tag Manager Events Tracking and Analytics

Top Contributor
# 2
Top Contributor

Hi,

 

Your destination type goals are not affected by moving to GTM but there is a different implementation for tracking events. Please check the document below about tracking events with GTM. The ga(send...) command will no longer work when you switch to GTM.

https://support.google.com/analytics/answer/6164470?hl=en

Let me know if you have questions.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Re: Questions about Google Tag Manager Events Tracking and Analytics

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks Arnold. Do you know if AdWords conversion tracking, and remarketing
lists, would be affected with the switch - do I need to get those setup in
GTM too or can I continue with my old setup for now?

Thanks!
Marked as Best Answer.
Solution
Accepted by topic author Matt T
January 2017

Questions about Google Tag Manager Events Tracking and Analytics

Top Contributor
# 4
Top Contributor

Hi,

 

You can continue with your old setup, if you use remarketing with analytics you need to enable display advertising features for your universal analytics tracking tag. Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital