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Paid traffic (medium=cpc) suddenly turns into organic session

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# 1
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I am using GTM on https://eventum.no, and I have the strangest experience that I do not understand.

 

The users search eventum and lands on the main page. I check in real-time, and everything looks great. Then they search for venues, and suddenly the medium changes to organic. The source stays the same (this also happesn with bing, so not auto-tagging issue).

 

It worked before starting using GTM, and it seems like someone have had similar problems before (https://www.en.advertisercommunity.com/t5/Google-Analytics-Reports/Medium-CPC-changing-to-referral-o...) , do anyone have an idea on what can be wrong?

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Accepted by topic author pekabo
November 2016

Re: Paid traffic (medium=cpc) suddenly turns into organic session

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# 2
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@pekabo

 

As i observed there GA code is getting fire 2 time on the page.I request you to please remove on GA code from the page/GTM.

 

Please find the GA Debugger Report ,there is a value of medium is getting overridden in second GA Call.

 

https://www.dropbox.com/s/pk0r7m8362lybon/eventum%20-%20GA%20debugger%20Report.pdf?dl=0