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Other variables to UTM mapping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are using a few other parameters in the URL to capture source, medium and other information ( parameters used in another web analytics system). Is it possible to map those variables to GA's UTM parameters? What would be the best way to do it without using utm_source, medium, etc in the URL

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Re: Other variables to UTM mapping

Rising Star
# 2
Rising Star
Hi Harini, how are things?

The only way I know to track information besides UTMs is by creating Custom Dimensions to send custom data to Analytics. This article may help you with: https://support.google.com/analytics/answer/2709828?hl=en

On the other hand, if your URL have GA UTM Parameters and some other 3rd party parameters, you should be able to see those parameters on the URLs at: Behaviour > Site Content > All Pages. Since the UTM parameters are removed from the URL, you should see on that report something like: mysite.com?3rdpartytrackingparametersHere.

From there, you can use the Secondary Dimension column to add useful data, or create a Custom Report with those URLs:
https://support.google.com/analytics/answer/1151300?rd=1

Hope this helps.

Cheers,
Leandro Martinez

Leandro Martinez | Basta1Click

Re: Other variables to UTM mapping

Top Contributor
# 3
Top Contributor

Hi Hanni S :-)
It is possible to use other parameters and map those to the Google Analytics own utm parameters via a plugin

There is an example of the code for plugin in the developer docs
https://developers.google.com/analytics/devguides/collection/analyticsjs/writing-plugins#example

Bronwyn Vourtis, Google Analytics Top Contributor
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