AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.3K members online now
2.3K members online now
Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
Guide Me

Other variables to UTM mapping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are using a few other parameters in the URL to capture source, medium and other information ( parameters used in another web analytics system). Is it possible to map those variables to GA's UTM parameters? What would be the best way to do it without using utm_source, medium, etc in the URL

1 Expert replyverified_user

Re: Other variables to UTM mapping

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Harini, how are things?

The only way I know to track information besides UTMs is by creating Custom Dimensions to send custom data to Analytics. This article may help you with:

On the other hand, if your URL have GA UTM Parameters and some other 3rd party parameters, you should be able to see those parameters on the URLs at: Behaviour > Site Content > All Pages. Since the UTM parameters are removed from the URL, you should see on that report something like:

From there, you can use the Secondary Dimension column to add useful data, or create a Custom Report with those URLs:

Hope this helps.

Leandro Martinez

Leandro Martinez | Basta1Click

Re: Other variables to UTM mapping

Top Contributor
# 3
Top Contributor

Hi Hanni S :-)
It is possible to use other parameters and map those to the Google Analytics own utm parameters via a plugin

There is an example of the code for plugin in the developer docs

Bronwyn Vourtis, Google Analytics Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here