My Revenue within analytics does not match my revenue within my CMS
Our custom CMS and sales dept is reporting twice the revenue that our Analytics does. On top of this i dont believe my mailchimp integration is working as its reporting most of our conversions and revenue under our internal email list.
Re: My Revenue within analytics does not match my revenue within my CMS
While you should always expect to see a variance between web sales and what GA reports, more than 5% requires investigation.
In this case, you'll need to audit your raw transactions in your CMS/Store against all transactions in GA and compare totals, items and quantities. You're looking for commonalities in the transactions that are not reporting.
The mail chimp integration simply appends the UTM tagging to your email links. If email drives traffic for you then I would not be surprised to see a lot of revenue attributed to this channel.
Use multi -channel funnels>> assisted conversions to see how other channels contribute.