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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Missing email clicks

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We've been experiencing some missing email campaign tracking for couple of months now and trying out desperately to get the accuracy increased in email campaign tracking.

 

Our tracking urls are pretty simple, for example it's exactly similar to this format (apart from the changed site name and parameters)
https://ourecommsite.com/menu/deal?utm_source=DevTest&utm_campaign=DevTestCampaign&utm_medium=email

When we try the same url multiple times (different machines/sessions) it only record some of the attempts only. Would be a great help if anyone could shed some light on to this and give some ideas around what could be going wrong.

 

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P.S. Not sure whether this is related, anyway in case if it might help. Got this notification on GA last week (but our missing email clicks been happening for few months), and now it seems it has solved itself.

"Invalid AdWords gclid: Destination URL ourecommsite.com is dropping or altering the gclid parameter"

Missing email clicks

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Kalana,

 

Make sure you always use the right protocol in your tagged URL, either HTTP or HTTPS. Sometimes redirects strip off UTM or GCLID parameters so be aware of that.

 

Basically, if any redirect happens on your page make sure that the query string pass along with the redirect. If the GCLID parameter or UTM parameters get lost in a URL redirect or because your site uses a URL rewrite engine, then Analytics has no way to determine which ad or channel one of your site’s visitors came from.

 

Here you can find 2 articles that you should go through:

1) https://support.google.com/analytics/answer/1714454

2) https://support.google.com/analytics/answer/2938246?hl=en

 

I also recommend using Google Tag Assistant extension that helps you troubleshoot common problems. It's an ideal tool for debugging and testing your analytics.js implementations and helps to figure out different issues.

 

Hope this helps.

Taavi

Missing email clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hello Taavi, Thanks a lot for the reply.

 

Just trying to figure out something. "If the GCLID parameter or UTM parameters get lost in a URL redirect...."

 

Does this means the query/utm parameters should be visible throughout the session? In my site query parameters visible in the initial site load and then when redirected to another page they are not visible in the browser url anymore. I hope from that moment onwards tracking info is kept in the app (session?). Is that understanding correct or could that be a reason for missing views?

Missing email clicks

[ Edited ]
Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

Hi Kalana,

 

No, it should only be visible after the initial page load when you land on a specific landing page. You should see those UTM parameters in your address bar (they should not disappear if visitors land on this page).

 

The easiest way to debug this issue is to go through the whole process (from landing page to purchase) with the Tag Assistant and then analyze the results. Maybe there are some other reasons why sessions are attributed incorrectly.

 

If you add UTM parameters to your email, make sure you add them to every link you have in your email. Smiley Happy

 

Hope this helps. Let us know how it goes.

Taavi