Lead ID in Salesforce not showing up? Implemented Custom Params
We have URLs on our ads, and we use Salesforce to track which Lead Category, and Lead Source Code the conversions come from - ie. the lead category is 'Paid Search' and the campaign contains the lead source code 'Fishing Poles'
We wanted to take things a step farther and track on the KW level, so we implemented custom params. We were expecting to see Lead ID come through with the keyword we added to the custom param but it's not working in Salesforce.
Any advice on how to troubleshoot this? Does something need to change in adwords or salesforce?
Re: Lead ID in Salesforce not showing up? Implemented Custom Params
You need to use ValueTrack to pass keyword.
Look to this article from support center to get all the info that you need