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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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How to track vanity URL in Google Analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are using a vanity URL (for example, careers.com) on postcards that get mailed to potential job applicants.  The URL, careers.com, links to a page within our website that has the longer URL (www.companyname.com/careers).  Is there a way in Google Analytics to track how many people came to our website by typing careers.com into their browser?  I checked the Referral report and it's not listed.  Do I need to add careers.com to the tracking script in the head tag of the code?

Re: How to track vanity URL in Google Analytics

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

You need to add UTM parameters on the redirected full URL of this vanity URL. See the link below how to add the UTM paramaters to the URLs.

https://support.google.com/analytics/answer/1033867?hl=en

 

Then you'll be able to see it on the Acquisition > All traffic > source / medium and Acquisition > Campaigns > All campaigns report.