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How to track keyword visitor behaviour in Analytics from Adwords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey,

 

I think i have setup my Google analytics to track incorrectly with my adwords account? I see my campaigns and keywords from appear in my analytic accounts, but i want to see what the visitor does after he clicked and landed on my page. like time on site, visited pages, exit pages etc?

atm it looks like this

 

https://postimg.org/image/kntws1z9t/

 

How can i set it up correctly so it shows all stats in the columns?

1 Expert replyverified_user

Re: How to track keyword visitor behaviour in Analytics from Adwords?

Top Contributor
# 2
Top Contributor
Hi Toomas,

generally, you always can restrict your data to AdWords users by setting up a corresponding custom segment (medium=cpc, source=google) [1]. You then have all analytics reports for that segment only. If you want specific columns in your report tables trying custom reports.

Christoph

[1] https://support.google.com/analytics/answer/3124493?hl=en
[2] https://support.google.com/analytics/answer/1151300?hl=en

Re: How to track keyword visitor behaviour in Analytics from Adwords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey,

what im intersted especially is how i can get a summary of visitors behaviour after he has landed on my page from an adwords campaign, using a specific keyword. How can i see exactly which pages he visited in the "Pages / Session" table? I have tried the custom reports and set it up with google adwords but is there any matrix i need to add to get a summary of all visited pages, including exit page for a specific keyword/ad campaign?

https://postimg.org/image/imyvfnt5j/

How to track keyword visitor behaviour in Analytics from Adwords?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Seriously, no answers to this? this is the type of UI that proves that Google is looking out for self vs actually helping users. There are so many presets and pre-searches like this that need to be in their own tab in analytics. I mean, it's a freaking no-brainer.

 

Capture data -> output data in useful format

 

But then again, it would be way more obviously how useless/misleading adwords really is... ESPECIALLY their automated setup with SO MUCH wasted budget.

 

But back to the point... how do you view behavior on site following a specific keyword. This has to be somewhere...