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How to install Google Tag Manager for Shopify ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

Just wondering how could I use it GTM with Shopify project. Do I really need GTM for Shopify or should Analytics alone would do the job?

1 Expert replyverified_user

Re: How to install Google Tag Manager for Shopify ?

Top Contributor
# 2
Top Contributor
Hi,

You don't need GTM, Shopify has complete Google Analytics integration including classic and enhanced ecommerce. Please check the document below for details:

https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup

Hope this helps.

Arnold Majlath, Google Analytics Top Contributor
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How to install Google Tag Manager for Shopify ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Arnold, 

 

Good point!

 

I was just wondering if I need a GTM tag on my conversion page so that it will track data about what products my customers bought and how much they spent?

 

I would like to use this data for my Adwords and Remarketing campaigns. 

 

 

Thanks in advance

Lucas

How to install Google Tag Manager for Shopify ?

Top Contributor
# 4
Top Contributor

Hi Lucas,

 

You don't need GTM, Shopify has ecommerce tracking implemented, please check the link I posted earlier.

 

Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
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How to install Google Tag Manager for Shopify ?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I wrote up a step by step guide for installing GTM on Shopify Standard here

http://dbmarketer.com/db-marketer/google-tag-manager-on-shopify/