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How to Track Navigations Clicks in Google Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Dear Friends
I have lot of services pages linked from the top navigation bar on my website and I need to track how many people are clicking on what services from Nav bar in Google Analytics. Basically needs to check what services are performing better over the others and track the data/user clicks in Google analytics.

I was thinking to use use UTM parameter tracking to track internal links ( from navigation but it looks like this no longer works and not really a good way to track navigational clicks.

Can someone please help in setting up the tracking from navigation or any good source/article to do the correct set up so that i can see the reports in my Google analytics data?

Thanks in advance.


2 Expert replyverified_user

How to Track Navigations Clicks in Google Analytics?

Top Contributor
# 2
Top Contributor



You shouldn't use utm parameters on internal links because they will overwrite the true traffic source data.

If you want to track the number of clicks on the navigation links you can set up event tracking:

You will be able to see the recorded data under Behavior -> Events.

Hope this helps, let me know if you have questions.

Arnold Majlath, Google Analytics Top Contributor
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How to Track Navigations Clicks in Google Analytics?

Rising Star
# 3
Rising Star

Hey Divyanshu, 


Using UTM for internal analytics would be a bad idea since it would override the UTMs from your referral traffic. 


Instead, you should use Event Tracking - which will do everything you want it to do! 

Here's an article to get you started, let me know if you have any more questions: 


- Josh

Joshua, Rising Star
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