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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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How To Connect Facebook Page with My Google Analytics Account

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Hi Friends,

 

 

I am a beginner for facebook campaigns but very well aware of Adwords and Analytics.

I have a website(eg. abc.com) and prepared a facebook page for that abc.com and also running a facebook lead generation campaign for that facebook page(redirected to abc.com). So I want to track my facebook campaign visitors in Google Analytics.

 

So can anyone tell me how to setup the whole tracking. I am a bit confused about all these trackings on below points:

1. Should I put google analytics tracking code on www.abc.com or facebook page(redirected to www.abc.com)?

2. Should I create analytics account for that facebook page or the www.abc.com.

3. If analytics account should be created for facebook page then what would be the domain URL?

 

Please help me to clear my doubts step by step.

 

Thanks a ton in advance.

 

 

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Accepted by topic author Sanjay S
December 2016

How To Connect Facebook Page with My Google Analytics Account

Rising Star
# 2
Rising Star

You can't track Facebook page interactions with Google Analytics.  For any Facebook ad that drives content to your website, modify your URL to use UTM variables.  You can use the Campaign URL Builder at https://ga-dev-tools.appspot.com/campaign-url-builder/ to modify your URLs.  Use "facebook" as your source, "cpc" or "social" (depending if it is a paid post or not),  and the other values as appropriate.  This will track any click traffic from your links in Facebook to your website.  Make sure you are setting up GA Goals (https://support.google.com/analytics/answer/1032415?hl=en) so you can measure the effectiveness of your Facebook campaigns.

You should also implement the Facebook pixel for conversion tracking on your website as well (https://www.facebook.com/business/a/online-sales/conversion-tracking).

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sanjay S
December 2016

How To Connect Facebook Page with My Google Analytics Account

Rising Star
# 2
Rising Star

You can't track Facebook page interactions with Google Analytics.  For any Facebook ad that drives content to your website, modify your URL to use UTM variables.  You can use the Campaign URL Builder at https://ga-dev-tools.appspot.com/campaign-url-builder/ to modify your URLs.  Use "facebook" as your source, "cpc" or "social" (depending if it is a paid post or not),  and the other values as appropriate.  This will track any click traffic from your links in Facebook to your website.  Make sure you are setting up GA Goals (https://support.google.com/analytics/answer/1032415?hl=en) so you can measure the effectiveness of your Facebook campaigns.

You should also implement the Facebook pixel for conversion tracking on your website as well (https://www.facebook.com/business/a/online-sales/conversion-tracking).

_________________________________________________________________________
Director of Marketing | Nehmedia | Partner Profile

How To Connect Facebook Page with My Google Analytics Account

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi Sanjay,

 

I agree with Mr. Philip, there is no way you can track facebook pages, instead you have to set up campaign tracking using UTM parameters. Once you set up these parameters and publish you can see the campaign results in analytics(acquisition >> campaign >> all campaigns). You can use utm.io tool to embed utm parameters in your campaign url. 

 

Hope this help

regards

Noman karim

How To Connect Facebook Page with My Google Analytics Account

[ Edited ]
Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Philip & Noman, I have done the same and waiting for data in analytics.

How To Connect Facebook Page with My Google Analytics Account

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

ॐ गण गणपतेय नमः

How To Connect Facebook Page with My Google Analytics Account

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

  I have no idea how to Embed API or any of that. Someone will have to show me or email me the instructions to rlane196350@yahoo.com even though roylane48@gmail and roylane48@hotmail.com is in my account.