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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Have Google Analytics installed, but would like to install Google Tag Manager

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# 1
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I have Google Analytics installed, and I would like to install Google Tag Manager because I would like to track the dropoff rate for the shopping cart. Is there a way  to install GTM and not lose my GA data? I have read that normally GA is installed after GTM. Is there a way to add GTM to GA? I think I am using the UA version. Or do I need to just uninstall Google Analytics and start all over? Any help with this would  be greatly appreciated. I am using a WordPress website.

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Accepted by topic author techy_gal
November 2016

Have Google Analytics installed, but would like to install Google Tag Manager

Top Contributor
# 4
Top Contributor

It's not necessary to use a plugin at all. You can add the container code through your theme settings.

Once you have everything set up, you can test if it is working properly using the Google Tag Assistant Chrome extension.

 

Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
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Have Google Analytics installed, but would like to install Google Tag Manager

Top Contributor
# 2
Top Contributor

Hi,

 

I'd suggest to use DuracellTomi's Google Tag Manager for WordPress plugin. You can find the documentation here: https://duracelltomi.com/google-tag-manager-for-wordpress/how-to-articles

Please also check the document below about installing Google Analytics through GTM.

https://support.google.com/analytics/answer/6163791?hl=en

 

You will need to remove the Google Analytics tracking tag from your site to avoid tracking duplicate pageviews.

You won't lose any data by moving the tracking tag to GTM.

 

Hope this helps, let me know if you have questions.


Arnold Majlath, Google Analytics Top Contributor
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Have Google Analytics installed, but would like to install Google Tag Manager

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Do I need to use a plugin to install GTM? Or can I just insert the code directly? My theme gives me the option to add code directly into an ePanel

Marked as Best Answer.
Solution
Accepted by topic author techy_gal
November 2016

Have Google Analytics installed, but would like to install Google Tag Manager

Top Contributor
# 4
Top Contributor

It's not necessary to use a plugin at all. You can add the container code through your theme settings.

Once you have everything set up, you can test if it is working properly using the Google Tag Assistant Chrome extension.

 

Let me know if you have more questions.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital

Have Google Analytics installed, but would like to install Google Tag Manager

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

When I look at the Analytics data after it starts coming through GTM, will the data look the same as it did before? Or will I need to learn a different way of interpreting it.?

 

Have Google Analytics installed, but would like to install Google Tag Manager

Top Contributor
# 6
Top Contributor

It should look the same, basically it is the same tracking just different implementation.


Arnold Majlath, Google Analytics Top Contributor
Was my response helpful? If yes, please accept it as solution.
Circle Me On Google+ | Visit me @ Redfly Digital