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Google analytic function difference.(b,o,i,l,e,r) vs (i,s,o,g,r,a,m)

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# 1
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what is the difference between (b,o,i,l,e,r) vs (i,s,o,g,r,a,m) function of google analytics.


currently have  (b,o,i,l,e,r) on my website but google analytics dashboard tells to put (i,s,o,g,r,a,m).

Any difference in data capturing.

Can anyone tell me the difference.



1 Expert replyverified_user

Re: Google analytic function difference.(b,o,i,l,e,r) vs (i,s,o,g,r,a,m)

[ Edited ]
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# 2
Top Contributor

Hi :-)
To the best of my knowledge, at one point some time back the html5 boilerplate folks had modified the analytics tracking code snippet and renamed the placeholder parameters from i,s,o,g,r,a,m to b,o,i,l,e,r. I did manage to find something relating to this on sitepoint

I can no longer find a breakdown/explanation of the boilerplate code though. Sorry.


There is an unminified and heavily commented version of the google analytics code here:

Nicky Y also gives further information in his reply on the following thread that asks a similar question

Bronwyn Vourtis, Google Analytics Top Contributor
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