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Google Tag Assistant - non standard implementation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



My company website is We set up google analytics for this site a few months back and it was working for a while. But it suddenly stopped receiving data early June. I just set up a tag manager assistant to track the problem and the report gave me non standard implementation.


Any advice? 

Zhi Xiong

1 Expert replyverified_user

Google Tag Assistant - non standard implementation

Rising Star
# 2
Rising Star

Hi Zhi Xiong,


Don't be so concerned with that warning.  Looks like your hits are being sent.  What else did tag assistant tell you?  You should be able to do a recording to see exactly how the data is populating. 


Make sure that's the same account that you checked and check to see if any filters were added.  You should always keep an unfiltered view but it's possible someone added a filter that is destroying your data.


More on filters here:




Theo Bennett

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