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Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Google Analytics tracks only 20% of the views and transactions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

Google Analylitcs is correctly installed, like the Google Tag Assistant said, through the Tag Manager, but it is not tracking 80% of the views and transactions.

The website is www.tink.de

 

What could it be?

1 Expert replyverified_user

Google Analytics tracks only 20% of the views and transactions

Top Contributor
# 2
Top Contributor

How do you figure 80%?

 

There is a whole lot of reasons why this may not work.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Google Analytics tracks only 20% of the views and transactions

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I can see the transactions in my shop and compare'em with Analytics.
Same for the views compared to the server's log.

Re: Google Analytics tracks only 20% of the views and transactions

Top Contributor
# 4
Top Contributor

Ok a scan of your website with Hub'Scan reveals/confirms the 20% figure but only for the GA call with Doubleclick support for property UA-78740248-1, which also shows low support for the pageview tag (55%)

Screenshot 2017-06-06 11.27.15.png

Seeing how you use Google Tag Manager, you may want to take a look at your tags and triggers?

 

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Google Analytics tracks only 20% of the views and transactions

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi @Julien Coquet thanks for your support.

Could you please analyse again the website?

Google Analytics tracks only 20% of the views and transactions

Top Contributor
# 6
Top Contributor

that was just the first taste :-)

Seeing how you use Google 360, I can make you a deal.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan