Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Google Analytics: Increase in AMP pages under Direct Traffic source

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our AMP page traffic is recorded under Direct Source. As far as we know all AMP should come under Organic.

 

So my question is, has Google changed something in a way they track AMP in GA??

Google Analytics: Increase in AMP pages under Direct Traffic source

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi,

 

AMP page traffic can be recorded under Direct Source as well.

Recommend following Google Search guidelines for AMP pages and reading this official developer guide to get more information.
Simo Ahava has written an excellent article about this topic as well.

Hope this helps.
Taavi