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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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General Web Analytics Setup of a website

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

I'm currently doing some research for a project and I encountered a website, that's sending GTM tracking code and etracker tracking code. From my understanding this would mean, that they've set up their web analytics tracking with etracker by using Google Tag Manager. Just to make sure, that this is correct, please give me your feedback.

 

Thanks and best regards,

Melina

1 Expert replyverified_user

General Web Analytics Setup of a website

Top Contributor
# 2
Top Contributor

Hi :-)
If you check the site with Google Tag Assistant if eTracker is installed via GTM thenit will possibly state in the meta data section for GTM that it includes the eTracker tracking.
Another way to tell is look at the source code. is the eTracker tracking in the source code or just the GTM container tag?

Bronwyn Vourtis, Google Analytics Top Contributor
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