Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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GTM + Firebase + Google Analytics

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# 1
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I have the need to implement GTM, Firebase and Google Analytics (I do realise that Firebase and Google Analytics do double up).

 

When doing this do I need to implement a Firebase SDK, a GTM SDK and a GA SDK? Surely some can be doubled up? How should I be approaching this?

GTM + Firebase + Google Analytics

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# 2
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Hey Scott, you just need to implement and configurate Firebase SDK, you can than upload your GTM Firebase CONTAINER (not SDK) in Xcode. After that you can configure your GA Tag in GTM itself. 

The Firebase GTM does not need a datalayer, it hears on Firebase Events.

Read here: https://developers.google.com/tag-manager/ios/v5/ 

 

GTM + Firebase + Google Analytics

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# 3
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Scott, I came across this great article yesterday.
http://www.lunametrics.com/blog/2016/10/18/firebase-analytics-for-apps/

 

I've heard there are issues deploying Firebase via GTM, and am also looking for the best training on how to get ramped up on Firebase.

 

Best,

David