GA code to track email views[ Edited ]
November 2015 - last edited November 2015
I have been trying to embed <img src="http://www.google-analytics.com/collect?v=1&tid=UA-xxxxx-x&cid=[UNIQUE]&t=event&ec=email&ea=open&el=... width="1" height="1" border="0" />
Custom metrics are defined here
Event report in GA does not reflect not accurate data. Some data is captured but as compared to email tracking in Litmus, it shows a fraction eg Litmus may show 9000 opens whereas GA shows less than 1000.
Is there anything wrong with code?
Thanks in advance.
Re: GA code to track email views
Tracking E-mail Marketing with Analytics is not the best thing in my opinion, but it's possible. You can use Measurement Protocol to help you with.
This page have everything you need in order to do that:
Hope this helps.
Leandro Martinez | Basta1Click