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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Facebook traffic too low compared to clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I created tags for my links running in a campaign. It seems to me that the amount of sessions versus the clicks that it's received it's very low. 

 

I know that Facebook traffic often goes to Direct, but since I'm using UTMs I think that wouldn't be much my issue. 

 

I have 728 clicks vs 84 sessions. None of the other channels have this low ratio. What could be happening?

Facebook traffic too low compared to clicks

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

Are you passing all traffic to the same landing page? and do you have GA code on all pages?

 

Thanks

Sura

Facebook traffic too low compared to clicks

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

This is a common issue, the Facebook connect rates are usualy low, at least for me.

 

It may sound a little dumb but check if you are counting only website clicks on Facebook Tool. The simple click metric reported on Facebook counts every type of click like expanding a photo, liking a post, playing a video and so on.

 

Hope this helps.