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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Facebook Tracking

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# 1
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How can I add the tracking code from Universal Analytics to a Facebook Fan Page?

 

Thank you.

 

- Steve D.

1 Expert replyverified_user

Re: Facebook Tracking

Rising Star
# 2
Rising Star
Hi there - you cannot add GA tracking to a Facebook page. To evaluate the FB page you need to use the analytics data available there. You can add campaign tracking to your links on the FB page to measure traffic back to you site though.
John Wedderburn, Advertiser Community, Rising Star
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Re: Facebook Tracking

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# 3
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My issue is similar to above:
Scenario 1: I have a few landing page tabs on FB that I would like to track via Analytics. How do we track them back to our web pages (we have several links on the FB landing pages that direct audiences to our website).

Scenario 2: We also have FB ads linking to our website, how can we track who came from those ads to our website?