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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Events not tracking properly

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have a Give Now button with an event tracker on every page of my website that links to our giving page. My data shows that 12k people clicked on the button but only about 400 people actually went to the giving page. Given the number of donations we get, I believe the 400 number is more accurate.  Why would I be getting all these false events and how do I get rid of them?

2 Expert replyverified_user

Re: Events not tracking properly

Top Contributor
# 2
Top Contributor
Hi Scott :-)

A link to one of the pages with the said button would be handy in order to take a look at the code within the page
Are there also other events within the page(s) that may be some how getting wrongly attributed to the Give Now button?

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Events not tracking properly

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

Sorry, i don't know why I didn't post the URL:

https://www.fortlewis.edu/

There are "give now" and "apply now" buttons at the top of the page. There are a number of other events on the site but I can't find any that would be causing the problem.

Re: Events not tracking properly

Top Contributor
# 4
Top Contributor
Thanks Scott :-)

You are looking at Unique Events for the event label 'Give Now'?

Also if you go to Behaviour > Events > Pages and then add a Secondary Dimension of Event Label
Then apply an advanced search filter to restrict the Event Label results to the Give Now label
is there anything unusual showing up in the table under Page results (eg what seems like an inflated number
of results for the label on a particular page - may indicate an issue re events on a particular page)
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Events not tracking properly

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi,

 

Thanks for the reply. 

 

I am looking at Behavior >> Events >> Event Label >> Give Now. The Total events are 13,529.

 

If I look at the Events >> Pages, the majority of those events (6000+) are from the the Home page.

 

I should note that I have suspected that our data are not really accurate but I can't seem to nail down why. We are a small liberal arts school with 4000 students but our stats show 220,000 sessions a month and 90K users. If I weed out the campus with a network filter I still get 120,000 sessions and almost 60k users. If we are really getting that many users each month our enrollment should be 10k or more.   

 

I may need to pay someone to set it up properly to get good data. 

 

Thanks again, 

 

-s

Re: Events not tracking properly

Top Contributor
# 6
Top Contributor
Hi Scott :-)

Something i did notice is that the giving page is using the same tracking id (UA#) in its tracking code,
yet it is using a different version and configuration of tracking code to the main domain.

I think it would be worth having someone go over the setup

Cheers
Whims
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Events not tracking properly

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks, that's helpful.

-s

Re: Events not tracking properly

Explorer ✭ ✭ ☆
# 8
Explorer ✭ ✭ ☆
If you have issues right through your GA then yes I'd say pay for a clean setup you can trust no point making 'data driven decisions' if you cannot trust the data.

Re: Events not tracking properly

Top Contributor
# 9
Top Contributor
Hi Scott,

maybe the issues you're facing are at least partly due to speed/rendering problems.

Firstly, try to put your Analytics codes in HTML HEAD instead of end of HTML BODY in order to avoid any possible delay in executing the tracking. It might be extended loading times on your apps host when switching from pre-cached content on your www host that prevents the execution of the Analytics code for part of the users. This could explain the discrepancy in your numbers.

In addition, be sure that you're comparing the number of sessions (or users) on the two pages, not the number of clicks versus the number of sessions (there night be sessions with more than 1 click per session).

Also, generally, try to speed up the loading times of your sites for better usability - see [1, 2] for optimizing hints.

Christoph

[1] https://developers.google.com/speed/pagespeed/insights/?hl=en&url=https%3A%2F%2Fwww.fortlewis.edu&ta...
[2] https://developers.google.com/speed/pagespeed/insights/?hl=en&url=https%3A%2F%2Fapps.fortlewis.edu%2...

Re: Events not tracking properly

[ Edited ]
Follower ✭ ☆ ☆
# 10
Follower ✭ ☆ ☆

Hi Scot,

A couple of things to look at:

Move tracking code to header


UX Problems: You don't give donor a chance to be anonymous. Too much personal info is marked as required.
What is FLCID? (at the bottom of give form). Too many steps. In Light of this a 3.3% conversion rate is not bad.


As far as your traffic, It's shouldn't be surprising that your site gets so much traffic, your site is publicly accessible and crawl-able after all. So you need to see what might be driving this traffic before thinking it's data discrepancy. Thousands of high school students, parents, teachers, job-seekers etc. might be looking at your site for whatever reason.

If the majority of your sites traffic is organic you might want to find out which keywords are pulling people in to get an idea of what people are looking for. After all, the main reason for implementing analytics is to improve the User Experience.

Setup Google Search Console: https://support.google.com/webmasters/answer/6001104?hl=en
Link With Analytics: https://support.google.com/webmasters/answer/1120006?hl=en

Making all your footer links events, is a bad idea. Mainly events are used to measure actions or intent that is important to your business and an arbitrary link is not.
Lastly you might want to make the donation process a funnel. It's all good tracking clicks to a button but if you can't see where your process is failing you can't improve.

I hope this was helpful, happy digging.