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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Event tracking for video ads

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# 1
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Is it possible to use Google Analytics (free) to individually track and report on video ads on my website player. Video ads are hosted and shown on my website. I'm interested in geo-location of viewers and if they clicked on the ad. Any other demographics would be a bonus.

 

 

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Marked as Best Answer.
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Accepted by topic author Ciaran H
February 2016

Re: Event tracking for video ads

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# 2
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@Ciaran H


You need to DoubleClick to set up add and count of click. Events is not good for this, because data in GA isn't always good.
Check https://support.google.com/dfp_premium/answer/1047442?hl=en

 

Of course if you need data how people watching movie on your website -> Look here http://analytics.blogspot.com/2009/06/event-tracking-now-available-in-all.html

And look this https://developers.google.com/analytics/devguides/collection/analyticsjs/events

 

If you add events to your video, you can segment by demographics.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Ciaran H
February 2016

Re: Event tracking for video ads

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

@Ciaran H


You need to DoubleClick to set up add and count of click. Events is not good for this, because data in GA isn't always good.
Check https://support.google.com/dfp_premium/answer/1047442?hl=en

 

Of course if you need data how people watching movie on your website -> Look here http://analytics.blogspot.com/2009/06/event-tracking-now-available-in-all.html

And look this https://developers.google.com/analytics/devguides/collection/analyticsjs/events

 

If you add events to your video, you can segment by demographics.

Re: Event tracking for video ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Seba,

I was more interested in "can" it be done rather than "how" - I'll have to get someone to do this for me.