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Encoded emails addresses in GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I know you cant have any PII inside GA, i was wondering if i could encode email addresses in GTM with JavaScript and then pass it to GA as a custom dimension. So in GA the email address would look something like "dGVzdEB0ZXN0LmNvbQ==" i can then do the same in my back end database and use the encoded string as the unique identifier to match/analyse offline data with GA data.

 

Thanks

Wahid

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Accepted by topic author Wahid
January 2016

Re: Encoded emails addresses in GA

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

The answer is no:

 

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Marked as Best Answer.
Solution
Accepted by topic author Wahid
January 2016

Re: Encoded emails addresses in GA

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

The answer is no:

 

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Re: Encoded emails addresses in GA

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
You could simply assign a unique key and pass that over. Since google doesn't know your key, they can't use it to personally identify someone.