Analytics
1.9K members online now
1.9K members online now
Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
Guide Me
star_border
Reply

Does remarketing come automatically switched on in Google Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A while back you used to have to switch on or edit the tracking code to enable Remarketing, probably a few years ago now.

 

Does Google Analytics Universal include Remarketing by default now in 2017?

 

Here is the GA code I am adding to my pages:

 

<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

ga('create', 'UA-8940XXXX-1', 'auto');
ga('send', 'pageview');

</script>

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ted R
January 2017

Does remarketing come automatically switched on in Google Analytics?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Ted, 

 

remarketing does not come automatically switched on.

To activate it, you will have to:

- (recommended) enable Demographic information in your property by going to Admin > Property > Property and turn on Advertising features

- Add support for Display features in your tracking code:

ga('create', 'UA-XXXXX-Y', 'auto');
ga('require', 'displayfeatures');
ga('send', 'pageview');

- link a DoubleClick or Adwords account

- create audience segments 

 

See https://support.google.com/analytics/answer/2444872

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

View solution in original post

Does remarketing come automatically switched on in Google Analytics?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi @Ted R,

Yes. But you'll have to first link your adwords to use it.

Thanks,
Ritwik 

Does remarketing come automatically switched on in Google Analytics?

Top Contributor
# 3
Top Contributor

No @Ritwik B, it does not.

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan
Marked as Best Answer.
Solution
Accepted by topic author Ted R
January 2017

Does remarketing come automatically switched on in Google Analytics?

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Ted, 

 

remarketing does not come automatically switched on.

To activate it, you will have to:

- (recommended) enable Demographic information in your property by going to Admin > Property > Property and turn on Advertising features

- Add support for Display features in your tracking code:

ga('create', 'UA-XXXXX-Y', 'auto');
ga('require', 'displayfeatures');
ga('send', 'pageview');

- link a DoubleClick or Adwords account

- create audience segments 

 

See https://support.google.com/analytics/answer/2444872

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Does remarketing come automatically switched on in Google Analytics?

A T
Participant ✭ ✭ ✭
# 5
A T
Participant ✭ ✭ ✭

please refer: https://support.google.com/analytics/answer/2444872

 

  • To enable Remarketing and enable Advertising Reporting Features for a web property, you need to have Edit permission for that property.

 

Does remarketing come automatically switched on in Google Analytics?

[ Edited ]
Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Or I could perhaps add the Remarketing Tag via Google Tag Manager?

 

Now I think about it properly, I could have checked this using the Google Tag Assistant (Chrome Extension) in Google Chrome which would have listed the Remarketing tag if it was active.

Does remarketing come automatically switched on in Google Analytics?

Top Contributor
# 7
Top Contributor

Right but that will have no bearing on GA whatsoever unless you follow the activation steps in the admin console

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Does remarketing come automatically switched on in Google Analytics?

Top Contributor
# 8
Top Contributor

and in GTM you'd have to add support for display features in your GA tag(s)

VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Does remarketing come automatically switched on in Google Analytics?

Explorer ✭ ✭ ☆
# 9
Explorer ✭ ✭ ☆

Hi @Julien Coquet,

My bad & Thanks for correcting. I guess I did not communicate the whole thing.
I guess Remarketing for search ads does not need code ga('require','displayfeatures') only enable display features > link adwords and create audiences

But for Display ads remarketing list it will need that code addition. (plus all the above enablings)
Correct me if I am wrong here.

searchads.png


displayads.png

Wierd part is my list is getting generated after enabling remarketing list & advertising features on. (without adding code , but i'll check it again)



Thanks,
Ritwik