Content Experiment doesn't split traffic
We've been A/B testing with Google Analytics Experiments for some time and I don't seem to fully grasp the reports metrics.
We chose to make an experiment for all traffic and split it evenly between variations.
When I check the experiment results it presents:
Original - 39 sessions
Variation - 41 sessions
But the result for the unique page views are:
Original - 37 sessions
Variation - 486 sessions
The variation has all this visits, but it is only available from this experiment and the experiment is only available through adwords and facebook ads. Can you help?