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Content Experiment doesn't split traffic

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

We've been A/B testing with Google Analytics Experiments for some time and I don't seem to fully grasp the reports metrics.

We chose to make an experiment for all traffic and split it evenly between variations.

 

When I check the experiment results it presents:

Original - 39 sessions

Variation - 41 sessions

 

But the result for the unique page views are:

Original - 37 sessions

Variation - 486 sessions

 

The variation has all this visits, but it is only available from this experiment and the experiment is only available through adwords and facebook ads. Can you help?

 

Thanks,

Rita

1 Expert replyverified_user

Re: Content Experiment doesn't split traffic

Top Contributor
# 2
Top Contributor
Are you looking at page views only for the time period that the experiment has been running?

Re: Content Experiment doesn't split traffic

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes

Re: Content Experiment doesn't split traffic

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes, only for that time period