Analytics
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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Can not find UTM variable in google analytics

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I made a few urls to track ads being posted on discovery platforms. I can not locate where the data for the UTM variables I made. Not sure how the URL works either.. Do I have to make one for every individual ad?

Re: Can not find UTM variable in google analytics

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# 2
Participant ✭ ✭ ☆
You can find all traffic from UTM tagged campaigns in Acquisition > Campaigns section.
Use URL Builder too easily add UTM parameters to URLs:
https://support.google.com/analytics/answer/1033867

If you want to distinguish traffic from different ads you should use different utm_content parameters.
Then you can use "Ad Content" as a secondary dimension in report to check which version of your ad drives traffic to your website.