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Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
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Campaign tracking with UTM codes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello, I am suspecting there may be a an issue with how accurately I am tracking using UTM codes but would appreciate some experts to confirm. Currently - we have a vanity URL on one domain (ex: tdstv.com/offer1102) redirecting to a product page on another domain (ex: http://www.tdstelecom.com/shop/bundles/internet-tv-and-phone-bundles/tdstvtripleplay-20discount.html... I see traffic (sessions) for the product page (landing page view) in my campaign but see hardly any conversions (purchases). I am wondering if the UTM code is being dropped along the way. Besides the redirect, another thing potentially causing issues is that the UTM had to be altered (adding &) due to the configuration of the tdstv.com server. I am hoping someone has some advice to share. Thanks.
1 Expert replyverified_user

Re: Campaign tracking with UTM codes

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi!

A good way to check on your campaigns is to create a segment where campaign includes "instant_gratification", but make it user based not session based.

That'll show you users who, at any point, had that cookie and you'll be able to see if they started with your utm parameters but ended on something else.

Ali

Re: Campaign tracking with UTM codes

Top Contributor
# 3
Top Contributor
Consider using Multi-channel Conversion Funnels to see where your campaigns influence your conversion.

https://support.google.com/analytics/answer/1191180?hl=en
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Campaign tracking with UTM codes

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks, Ali! I appreciate your input but am unsure of exactly what change you are indicating that I should make. Please provide more detail or an example. I am already looking at reporting for the campaign by sessions, unique pageviews and users.

Re: Campaign tracking with UTM codes

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Julien. I am already looking at Multi-Channel conversion reports -- not seeing order attribution (assists) for my campaign their either - which is why I am still wondering if the UTM code is dropping tracking at some point in the purchase process.

Re: Campaign tracking with UTM codes

Top Contributor
# 6
Top Contributor
are you switching back and forth between http:// and https:// pages?
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Campaign tracking with UTM codes

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Yes we are. Problem with that?

Re: Campaign tracking with UTM codes

Top Contributor
# 8
Top Contributor
Only that you're feeding direct traffic because of referrer loss.
Unless you're decorating your crossdomain tracking URLs
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan

Re: Campaign tracking with UTM codes

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
What do you mean by "decorating", Julien?

Re: Campaign tracking with UTM codes

Top Contributor
# 10
Top Contributor
"decorating" refers to the act of adding tracking parameters (session and user information) to the next site in case of cross-domain sessions.

https://developers.google.com/analytics/devguides/collection/analyticsjs/linker#decorate
VP & Chief Evangelist at Hub'Scan | Contact me
Level 80 Digital Analytics Warrior, KPI Therapist and Keeper of the One True Tagging Plan