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Campaign tracking using Events

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# 1
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Hello GA Masters,

 

I have come across an implementation issue with a client where they have bounce rate skewed to 1% because an event is getting fired on page load. The scenario is: whenever the page loads, a script checks if there is any query parameter is present or not. The value of the query parameter is passed in the event label in an event which leads to an event hit on the page and session not is counted as a bounce.

 

Is there a workaround to that? Or if there is anything that we can do by slicing dicing the report data so that the accurate bounce rate can be calculated?

 

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Accepted by topic author Archit S
May 2017

Campaign tracking using Events

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# 2
Rising Star

The long term solution is to fix the tracking - you can either kill the event or modify it so it is sent as a non-interaction hit. A non-interaction hit is not counted as an interaction and therefore a single page view, where such an event is fired, will still be a bounced session. If it is being implemented via Google Tag Manager then this can be implemented from within the GTM interface, otherwise you will need developer support to modify code on the page. Read more here: 
https://support.google.com/analytics/answer/1033068#NonInteractionEvents

https://developers.google.com/analytics/devguides/collection/analyticsjs/events#non-interaction_even...

http://www.lunametrics.com/blog/2014/05/06/noninteraction-events-google-analytics/

 

With regard to analysing the data you've got, it's forever contaminated by the event hit. However, you could experiment with advanced segments by, for example:

- % of sessions with only one page view i.e. page views == 1 Without knowing more about your set-up, this should be an accurate proxy for bounce rate.

 

John Wedderburn, Advertiser Community, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Archit S
May 2017

Campaign tracking using Events

Rising Star
# 2
Rising Star

The long term solution is to fix the tracking - you can either kill the event or modify it so it is sent as a non-interaction hit. A non-interaction hit is not counted as an interaction and therefore a single page view, where such an event is fired, will still be a bounced session. If it is being implemented via Google Tag Manager then this can be implemented from within the GTM interface, otherwise you will need developer support to modify code on the page. Read more here: 
https://support.google.com/analytics/answer/1033068#NonInteractionEvents

https://developers.google.com/analytics/devguides/collection/analyticsjs/events#non-interaction_even...

http://www.lunametrics.com/blog/2014/05/06/noninteraction-events-google-analytics/

 

With regard to analysing the data you've got, it's forever contaminated by the event hit. However, you could experiment with advanced segments by, for example:

- % of sessions with only one page view i.e. page views == 1 Without knowing more about your set-up, this should be an accurate proxy for bounce rate.

 

John Wedderburn, Advertiser Community, Rising Star
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.