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Bulk URL builder / appending to dynamic content

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All-

 

Fairly new to all things GA.

Our team building an email marketing program on behalf of a franchise system. To 'keep it local' we are building the emails with dynamic content that will draw in the url of the Location Page of the store most relevant to the recipient.

 

Because each page is a under the corporate domain, we monitor the GA of all ~1200 locations.

 

What is the best practice for plugging in campaign trackers onto this dynamic link code so that the destination is the appropriate page, but it all is tracked under the email program campaigns

 

We will want to see, from the GA view, Campaign--> Message --> Link --> goal conversion etc

 

I hope this is clear- thanks for helping out!

1 Expert replyverified_user

Re: Bulk URL builder / appending to dynamic content

Top Contributor
# 2
Top Contributor
Hi Sarah,

some options:
1. Use additional UTM parameters such as content or keyword (term) to add this message and link info inside GA or
2. Use custom dimensions where you would define 2 CDs inside GA property admin (session scope) where the values can be passed from the email > Landing page and then parse the values and send it with the initial pageview once the user lands on page

Kind regards,
Zorin
Web analyst @ escapestudio.net