Analytics
2.1K members online now
2.1K members online now
Dive into multiple domain (Cross/Sub) tracking, implementing Ecommerce and Enhanced Ecommerce, setting up Event tracking, and Universal Analytics code.
 
Guide Me
star_border
Reply

Adding setTimeout in my tracking reduces all stats to zero

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Ive been following this guide to try and get the real bounce rate on some of my sites

 

https://www.optimizesmart.com/geek-guide-determining-reporting-real-bounce-rate/

 

Ive tried it on two different sites now and it each it reduces traffic and all other stats to 0 a day later.

 

Is there something Im doing wrong here?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author David J
March 2017

Adding setTimeout in my tracking reduces all stats to zero

Rising Star
# 2
Rising Star

Hi David,

 

First let me say that in my opinion; more than 99% of users, don't need to make any modification to the way GA calculates bounce rate.   It is what it is.  I do not agree with the premise or the methodology laid out in that article.  Secondly, the example shown is an old syntax.

 

That said, I do think for certain publishers, a method of modifying the bounce rate may be desirable.  That could be function of ad impressions shown or the very popular (and overused) scroll depth tracking. 

 

Basically scroll depth tracking is based upon someone actually scrolling through an article to the bottom.  The best way to implement is with GTM and you can follow this guide to do the same:

 

https://www.simoahava.com/analytics/track-adjusted-bounce-rate-universal-analytics/

 

or another method here:

 

https://www.simoahava.com/analytics/track-content-engagement-part-2/

 

Lastly, for 99% of site owners a visit without another interaction; pageview, click, video play, pdf download, newsletter signup, ecommerce transaction, etc. is sub-optimal and steps should be taken, tests deployed, battleships mustered, to get users to do exactly those desired outcomes. 

 

Less time should be taken to artifically lower bounce rate.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author David J
March 2017

Adding setTimeout in my tracking reduces all stats to zero

Rising Star
# 2
Rising Star

Hi David,

 

First let me say that in my opinion; more than 99% of users, don't need to make any modification to the way GA calculates bounce rate.   It is what it is.  I do not agree with the premise or the methodology laid out in that article.  Secondly, the example shown is an old syntax.

 

That said, I do think for certain publishers, a method of modifying the bounce rate may be desirable.  That could be function of ad impressions shown or the very popular (and overused) scroll depth tracking. 

 

Basically scroll depth tracking is based upon someone actually scrolling through an article to the bottom.  The best way to implement is with GTM and you can follow this guide to do the same:

 

https://www.simoahava.com/analytics/track-adjusted-bounce-rate-universal-analytics/

 

or another method here:

 

https://www.simoahava.com/analytics/track-content-engagement-part-2/

 

Lastly, for 99% of site owners a visit without another interaction; pageview, click, video play, pdf download, newsletter signup, ecommerce transaction, etc. is sub-optimal and steps should be taken, tests deployed, battleships mustered, to get users to do exactly those desired outcomes. 

 

Less time should be taken to artifically lower bounce rate.

 

Best,

 

Theo Bennett

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

Adding setTimeout in my tracking reduces all stats to zero

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Theo,

 

Thanks for the detailed answer, I will certainly check out those guides later.

 

I would like to know more about people who stay on my sites and read the content for several minutes without leaving and doing anything else but maybe it is better to focus on UX and keeping them on the page!

Adding setTimeout in my tracking reduces all stats to zero

Rising Star
# 4
Rising Star

Or offer them something else in which they have interest or a call to action.   Smiley Happy   At the end of day, it's about measuring what's important to your business.  That could be video plays, or ad impressions, etc. 

 

You can use user based and sequence based segments to get long term insights into the folks that bounce and you're right to focus on testing UX to see if you can get them to hang on and do something else on your site.

 

Cheers,

 

Theo

Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn