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Adding UTM parameters to a social button link - would this work?

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Rising Star
# 1
Rising Star

Hello everybody.

 

Interesting question from a colleague - could we add utm tracking to the links we share, from our site, via social buttons? e.g. on the fb share button we would augment the link we send to fb with campaign parameters. I don't see any reason, theoretically, why this would not work. We'd be able to see how many people then clicked on the link, after it was shared, and came back to our site. 

 

What do ya'll think?

 

 

John Wedderburn, Advertiser Community, Rising Star
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Adding UTM parameters to a social button link - would this work?

Top Contributor
# 2
Top Contributor

Hi John,

 

Facebook has it's own Google Analytics URL builder tool so there should be no problems tracking shared URLs with UTM parameters.

 

https://www.facebook.com/business/google-analytics/build-your-url


Arnold Majlath, Google Analytics Top Contributor
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