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A/B Testing: GA don't split traffic to 2 landing pages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

Recently, I have implemented A/B Testing in GA. I created 2 landing page and placed the experiment code on original page. All requirements are met. However, only original page received traffic and the variation did not.

What is the problem? Any ideas?  

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1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
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Accepted by topic author tuan anh l
March 2016

Re: A/B Testing: GA don't split traffic to 2 landing pages

Rising Star
# 2
Rising Star
Hi Tuan,

You only have 5 sessions here. You need more traffic for GA to randomly allocate the traffic. Also check the validation on the experiment to ensure that it is finding both pages.

Lastly, GA uses a one armed bandit method so your allocation will change everyday based on the first day results.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author tuan anh l
March 2016

Re: A/B Testing: GA don't split traffic to 2 landing pages

Rising Star
# 2
Rising Star
Hi Tuan,

You only have 5 sessions here. You need more traffic for GA to randomly allocate the traffic. Also check the validation on the experiment to ensure that it is finding both pages.

Lastly, GA uses a one armed bandit method so your allocation will change everyday based on the first day results.

Best,

Theo Bennett
Analytics Evangelist at MoreVisibility | Contact Me
Connect on LinkedIn