utm medium parameters - social or referral?
We do a lot of campaigns where we use utm parameters to mark this traffic as campaign and not direct. As we have a LOT of links and a lot of people setting these links up, I've built a link builder spreadsheet in order to standardise the source/medium as it was getting messy.
My question is; when would I use referral? Specifically, there's a link underneath a YouTube video (not paid) and we want to be able to identify that traffic as having come from YouTube as source, but would I use 'social' or 'referral' as the medium?
Thanks in advance.
Re: utm medium parameters - social or referral?[ Edited ]
November 2015 - last edited November 2015
I have a similar list. If you can give me a few more examples I can help out. What I have actually done is made my own channel grouping and then created my own medium eg: Links.
As for your second question (If you don't have custom channels) is to use the following for your Youtube links:
- Source: youtube.com
- Medium: social
Re: utm medium parameters - social or referral?