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Will I Lose my existing SEO data if I change My Final URL from http to https ?

Badged Google Partner
# 1
Badged Google Partner

Hi All,

 

We are upgrading our site to be fully https, and am wondering if i upgrade all the final urls in our Website  from http to https, will we lose all our SEO based historical data even after redirecting to new page?

2 Expert replyverified_user

Re: Will I Lose my existing SEO data if I change My Final URL from http to https ?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi :-)
Which historical SEO data are you referring to?
If its the data in the Acquisition > Search Console reports, this is data imported from Google Search Console and is not retained for more than the past 90 days on a rolling basis.. the same timeframe that Search Console holds onto the data for .

eta.. this will then also change too once you add and verify the https versions of the site in Search Console. as you will then need to also change the website urls within Analytics Property and View Setting pages and then change the linking of Analytics and Search Console to reflect the new site.

You may also want to check on Webmaster Central Forum on the best way to go about doing the change over so as to not adversely affect SEO
https://productforums.google.com/forum/#!forum/webmasters

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Will I Lose my existing SEO data if I change My Final URL from http to https ?

Top Contributor
# 3
Top Contributor
This question can be answered more precisely in Webmaster support...
In short if you do 1-on-1 301 redirects you suffer minimal damage
--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
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