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Really Simple Systems Emails Not Showing In GA

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I'm having a little problem with seeing my email traffic in GA. I'm using Really Simple Systems to send customer emails out, but nothing shows up in GA. I know they're getting clicks, and there are spikes in sales after sending them, but there is no 'email' channel showing at all in GA. Does anyone know what I'm doing wrong? Or is this something really easy to fix that I just don't know about? Any help you could give me would be greatly appreciated.

 

Cheers

Really Simple Systems Emails Not Showing In GA

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi John,

 

You should have UTM (at least source medium and campaign) parameters on the links in your email to be able to track your email campaigns. 

For Example: https://www.yourdomain.com/?utm_source=mailClientName&utm_medium=email&utm_campaign=spring2017_sale

 

I marked the UTM parameters as bold. You can assign their values as you prefer.

 

I hope this solves your problem

Regards