No. of new users shown in GoogleAnalytics not match with GooglePlay
In Google Analytics, when I am checking under head Acquisition->Sources->Google Play, the number of new users are not matching up with Google Play -> User Acquisition -> Daily installs by Device on the same day.
Re: No. of new users shown in GoogleAnalytics not match with GooglePla
This is because they are not the same thing.
Please read this article on how users are calculated in GA: https://support.google.com/analytics/answer/2992042?hl=en
An install and a user are measured differently so it's unlikely that they'll ever match.
It's like me saying that my sessions and conversion metrics don't match. They're completely different (unless I get really lucky!).
Have a read of the article, it's an important one and that should clear things up.