No data previous to Analytics download appearing
I downloaded Google Analytics last week on my Wordpress site through a plug-in. I followed very carefully the instructions and it took about 24 hours to launch, which I've been told is normal.
However, today, I have access to data since the Analytics launch but the data previously to the Analytics download shows me 0 for all data. Is it normal that Analytics only shows data since the date it has been downloaded/linked to your website? Shouldn't it still show me past datas? Or did I make a mistake whilst linking the plug-in?
Please note that my Wordpress website was active for couple of years before the Analytics plug-in and the Wordpress analytics shows active data for the whole period since the website's launching.
I really need to resolve this issue straight away and I hope someone can help me out!