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How long does GA store data for when site is shut down?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We're about to decommission a site using GA and the client is wondering how long the data will remain available. This brings up two questions:

  1. How long does GA keep data available for review after inactivity?
  2. Will the client still be able to access GA after an extended period? Is there a period of inactivity that would shut down (close/delete???) the account?


1 Expert replyverified_user

How long does GA store data for when site is shut down?

Top Contributor
# 2
Top Contributor

I've not ever had data or an account have data removed due to account inactivity.

what you will find happens, is that you will have to scroll back thru the calendar to select

and access data in earlier date ranges if there hasnt been any recent activity.

I cant find the reference atm however GA will keep data for a minimum of the past 25mths.
Having said that, ive not ever had historical data removed and do have access to some accounts with data

dating back a good number of years.

Bronwyn Vourtis, Google Analytics Top Contributor
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