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How do I get more information about the audience ? (countries)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I would like to know if it is possible to have more information concerning the audience, especially concerning the countries.

I do have access to the list with all the origins from the visitors, but is it possible to have more details about those persons ? I mean how could I understand why there are so many visitors from one country to another ?

 

Thank you very much !

 

Charlène

1 Expert replyverified_user

Re: How do I get more information about the audience ? (countries)

Top Contributor
# 2
Top Contributor
Hi Charlène,

an easy approach to the analysis would be to start creating Custom Segments which would in fact give you an overview and details about a specific segment of the audience which is in your case based on Location.

Begin the research on how to use, create and apply segments here:
https://support.google.com/analytics/answer/3123951?hl=en

Hope it helps.

Kind regards,
Zorin
Web analyst @ escapestudio.net