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How can I track specific links in Analytics?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've used a link shortener to my webpage in hopes of being able to track it better (I only send it out through specific avenues on Facebook). Is there a way I can look at all the traffic that has come to the site through my shortened link?

1 Expert replyverified_user

How can I track specific links in Analytics?

Top Contributor
# 2
Top Contributor

Does the link shortener that you used offer its own click analytics?

Usually GA custom campaign tags would be appended to the url, and then the whole url would be shortened.

Clicks on the shortened url would then be trackable via the campaign report in GA

Bronwyn Vourtis, Google Analytics Top Contributor
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How can I track specific links in Analytics?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Believing that you are using utm parameters in your shortened link, go to acquisition and then find the campaign tab there.

You would see the keyword typed in the campaign while making the URL utm enabled.

Go to traffic sources in audience, and you would see the source and medium of the same.