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Help-How long Google Analytics keep my data?

Explorer ✭ ✭ ✭
# 1
Explorer ✭ ✭ ✭

Hello all,

My question is how long GA keeps my data?I some where heard it will keep my data for 24 months.What that does means?

 

Suppose if i have implemented google analytics tracking code in the year 2012 january for a website,so can i only access data for only last two years i.e. from 2015 and 2016 in GA?

what happens to the data of 2012,and 2013,2014?

 

thnks

 

 

1 Expert replyverified_user

Re: Help-How long Google Analytics keep my data?

Top Contributor
# 2
Top Contributor
Hi,

that 24 months comes from old thread where Googler said this. However there are lot of accounts there with several years of data. I tried to dig up a definitive answer but no result. I think this goes to the section: "Hey, it is free, so no guarantees..."
--
To make bad day worse, spend it wishing for the impossible

Antti Nylund, Google Analytics Top Contributor
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Re: Help-How long Google Analytics keep my data?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
Can you please mark the discussion as sticky and what happens to the paid version of GA?