Help-How long Google Analytics keep my data?
My question is how long GA keeps my data?I some where heard it will keep my data for 24 months.What that does means?
Suppose if i have implemented google analytics tracking code in the year 2012 january for a website,so can i only access data for only last two years i.e. from 2015 and 2016 in GA?
what happens to the data of 2012,and 2013,2014?
Re: Help-How long Google Analytics keep my data?
that 24 months comes from old thread where Googler said this. However there are lot of accounts there with several years of data. I tried to dig up a definitive answer but no result. I think this goes to the section: "Hey, it is free, so no guarantees..."
To make bad day worse, spend it wishing for the impossible
Antti Nylund, Google Analytics Top Contributor
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