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Google Analytics and data retention

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# 1
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Is it possible to only keep data in Analytics for 12 months? 


Such that there is no data in Analytics that is older than 12 months from the time of collection.

1 Expert replyverified_user

Re: Google Analytics and data retention

Top Contributor
# 2
Top Contributor
Hi Paul
There's no way to automatically expunge GA data like this. You could set up a new view every 12 months but if you need it on a rolling basis, no.

Does you mind me asking why you want this? Is it a legal requirement in your business or location?