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Google Analytics Demographics

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# 1
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I recently enabled Demographics for my sites but it can only pick up stats for Gender but not age. Explain why the age of the average user isn't picking up. Is it an error on my code or is it the face that not many google users does not have their age on their profile?

1 Expert replyverified_user

Re: Google Analytics Demographics

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# 2
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Re: Google Analytics Demographics

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# 3
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Hi Edward,

don't know whether this will help you or not (depends on your business model & your target groups), but ages below 18 are not included in that data!

Basar
Marked as Best Answer.
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Accepted by topic author Edward B
November 2015

Re: Google Analytics Demographics

Top Contributor
# 4
Top Contributor
Hi Edward,

that's strange ... normally, age & gender always go together in AdWords and Analytics.

Maybe your amount of data is still very small and therefore not all age and/or gender types are populated yet?

Christoph

Re: Google Analytics Demographics

Visitor ✭ ✭ ✭
# 5
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Christoph,

 

The only thing I set up was Google Analytics and Google Tag Manager. Do I need to have an Adwords account as well? If so how much is it to set up?

Re: Google Analytics Demographics

Top Contributor
# 6
Top Contributor
No, you don't need AdWords here. I just wanted to point out that in AdWords you always see both age and gender too.

Re: Google Analytics Demographics

Visitor ✭ ✭ ✭
# 7
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I did that before and it only picks up gender only instead of age. I think the reason why other categories in gender or age aren't picking up is it might be that my audience is very small.

Re: Google Analytics Demographics

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# 8
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Hi Edward

I am having the same problem at the moment. Did you manage to get this sorted or figure out a reason for not seeing any data for age?

Re: Google Analytics Demographics

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# 9
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Gender picked up for a bit but my guess is that the reason why I am not getting data for age and gender is due to the fact that I don't have many viewers.

Re: Google Analytics Demographics

Visitor ✭ ✭ ✭
# 10
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Hi Edward,
I hope you can help! I'm trying to enable the demographics and interests report to determine approx male/female visitor % but I have no idea how to do this. I thought it was under admin > property settings > but there is no further clickable option to enable anything.
Thanks in advance!
Lucy