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Discrepency in User count

[ Edited ]
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We had been running a campaign that required pledge taking and we used mobile ads to achieve the same.

We used transnational URL  www.jaldaan.org/?medium=DS_Mobile_Ads&trans_id=123456ABCDEF

 

After one week of successfully running this  campaign the pledge count=195154 and New Session=131,440 (Google Analytics).Under behavior every mobile ad visit is recorded as separate clicks

and is not recorded or counted in GA users.Please explain why it happened? 

<edited by a Community Manager as noted below>
 
Note: this post has been edited by a Community Manager, per Community Posting Guidelines. This was done in order to remove a screenshot that included private information such as an email address, an account ID, or similar 
Please feel free to re-post the screenshot after having removed or entirely obscured any and all information that has the potential to put your accounts and/or your privacy at risk, when published in a public forum. Thank you for your understanding.