Discrepency in User count[ Edited ]
April 2016 - last edited April 2016 by Buzzb
We had been running a campaign that required pledge taking and we used mobile ads to achieve the same.
We used transnational URL www.jaldaan.org/?medium=DS_Mobile_Ads&trans_id=123456ABCDEF
After one week of successfully running this campaign the pledge count=195154 and New Session=131,440 (Google Analytics).Under behavior every mobile ad visit is recorded as separate clicks
and is not recorded or counted in GA users.Please explain why it happened?